Speedpost, the Hong Kong Post Office's international courier
operation, has rolled out a campaign to demonstrate that its services
are as efficient as its main rivals, DHL and Federal Express.
The campaign, developed by D'Arcy, shows a parcel with a flashing siren
on top. The parcels were placed at major post offices and they formed
the central image of a print campaign.
D'Arcy Hong Kong executive creative director, Marc Lucas, said: "There
wasn't a need to worry about language." Speedpost's AOR is Saatchi &
Saatchi.
The brand building project was awarded to D'Arcy as Speedpost wanted to
see what other agencies could do for it.
