Indian Idol 4 will premiere on 19 September as contestants from all across the country sing ‘live’ on television and try to secure votes before a nationwide audience until its finale in February 2009. Season 3's finale saw 70 million votes registered.
Developed by Leo Burnett, Indian Idol's latest promotional campaign features a TV spot, activation activities and concerts in 16 cities and towns across India plus an interactive site comprising Idol content and downloads.
Danish Khan, assistant vice president of marketing for Sony Entertainment Television, said: “The campaign is a targeted effort to reach out to today's youth with themes which are integral to their life - friendship, a desire to stand out and a high level of self-belief."
