Sources say a formal pitch is not expected; Kinetic Singapore and Ogilvy & Mather are believed to be among those approached.
The creative account is likely to be small, said a source, as the event is expected to piggyback on Singapore Tourism Board’s ‘Uniquely Singapore’ campaign, which is produced by Y&R.
The creative account is likely to be small, said a source, as the event is expected to piggyback on Singapore Tourism Board’s ‘Uniquely Singapore’ campaign, which is produced by Y&R.
Instead, most of the budget will go into the media account, won by MEC (Media, 6 September). “Given our requirement to adhere to F1 creative guidelines, we will be working with a number of local and international specialist agencies,” said Magdalene Ew, sales and marketing director, Singapore GP.
Singapore-based agency Fulford PR recently won the PR assignment.
