Under the theme ‘Make fairy tales come true’, the event aims to help smaller charities to “live happily ever after”, according to Chris Kyme ECD of Eight Partnership.
Using classic fairytale characters, the advertisement presents a children’s book illustration style to give the event a “fun-filled, yet nostalgic feel” while pointing to its serious cause.
Using classic fairytale characters, the advertisement presents a children’s book illustration style to give the event a “fun-filled, yet nostalgic feel” while pointing to its serious cause.
The campaign will run till November.
Credits:
Project Make Fairy Tales Come True
Client Sedan Chair Charities Fund
Creative agency Eight Partnership
Executive creative director Chris Kyme
Art director Iain Richardson
Copywriter Kenneth Lo
Exposure Print, outdoor, online
