Ad Nut
May 28, 2020

Satisfy your virtual hunger with a virtual food delivery on Animal Crossing

Enjoy virtual snacks brought to you by a virtual fleet of Deliveroo riders.

Satisfy your virtual hunger with a virtual food delivery on Animal Crossing

Deliveroo is venturing into the world of Animal Crossing, offering players the chance to receive a delivery of virtual treats for their ravenous avatars.

A fleet of (frankly adorable) branded Deliveroo riders will be zooming around to players' islands on May 30 handing out virtual deliveries to those that have commented on Deliveroo's Facebook page. The first 50 participants will receive a Facebook Message with a queue number and approximate delivery time, just like a real Deliveroo order.

While their avatars nom down some virtual treats, players will also receive promo codes to order food in the real-world, too. Deliveroo is also offering customers who order a ‘Family Bundles’ deal the chance to win a Nintendo Switch.

Deliveroo is the second brand in a month to jump into the virtual world of Animal Crossing: New Horizons. Earlier this month, Sentosa Development Corporation and its agency BBH created a virtual version of its holiday destination on Animal Crossing, including attractions such as beach bars, nature trails, the Skyline Luge, the Shangri-La and Capella hotels, and a spot for yoga by the beach.

The brand worked with Singapore's The Secret Little Agency on the project.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.