Ludovica Damonte

The future is silver: Why it's time we ushered in a post-ageism era in marketing

From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.

From noise to nuance, the power of 'quiet storytelling' in advertising

In an era of over hero-fication and overpromises, the art of a more subtle, quieter style of storytelling could be the key to fostering authentic and sincere connections between brands and consumers, shares Ludovica Damonte of The Secret Little Agency.