Using Antenna's social media monitoring tool, the study followed fifteen markets (USA, UK , Canada, France, Brazil, Indonesia, Italy, Australia, Germany, Netherlands, India, Philippines, Belgium, Portugal and Switzerland) to listen in on what people were saying about the Royal Wedding. OMG defined certain key words such as Kate, William, and Royal Wedding, so that the monitoring captures a social media snapshot.
In total, it captured 243,811 mentions between 11 April and 10 May, with 64,927 taking place on 29 April. OMG then analysed 1,700 English language verbatim comments to give a flavour of opinions.
The top sources of mentions showed micro-blogging - mainly Twitter - holding the top spot which reached around 2.2 million tweets between 28 and 29 April. Rounding out the top five were mass media print, regional print, blogs and national print.
There was an overwhelmingly positive response towards the Royal Wedding. 73 per cent of the comments were positive, with only 19 per cent negative and eight per cent of them being neutral.
Comments about the dress were oozing positivity with 80 per cent of people loving the Alexander McQueen design, while 15 per cent did not like it so much and five per cent felt neutral about the design.
Antenna says the Royal Family are on to a winner with Catherine so far with 92 per cent of social media surrounding her being positive.
Leading the list of the top Facebook sites related to the wedding according to the number of 'likes' were 'Princess Beatrice's ridiculous royal wedding hat', 'Royal Wedding 2011', 'Royal Wedding on Yahoo news', and interestingly enough, 'In loving memory of the deer that gave its life for Princess Beatrice's hat'.
Over in Asia, the study showed New Zealand led the way with a 54 per cent reach of viewers for the live coverage of the royal wedding. This was followed by Hong Kong (39 per cent), Australia (17 per cent), Malaysia (14 per cent), Singapore (6 per cent), India (3.2 per cent), Thailand (2 per cent) and China with 0.6 per cent.
On other websites, Clarence House reported 72 million views of its Royal Wedding streaming on YouTube. Meanwhile, internet traffic on US news-focused websites peaked at 5.3 million page views per minute at 8:30am on the wedding date, placing it as the sixth biggest event in internet history.
Antenna delivers insights on brands, campaigns, category or competitors through listening and monitoring conversations in blogs, news sites, forums, microblogs, video sites and social networks. It does so regardless of whether that conversation is in English, Chinese, Japanese, Korean, Cyrillic or any European language.
The system updates every five minutes, capturing conversations from more than 100 million sites with global or local reach. Antenna includes full feeds from social media providers such as Facebook, Twitter, Sina, Ren Ren, YouTube, etc.