Ad Nut
Dec 17, 2018

Reaching boxed in teenagers with subtle outdoor ads

The Monkeys and The Reach Foundation are behind this series of outdoor and print ads.

Two of the print and outdoor ads by The Monkeys for The Reach Foundation

Ad Nut feels there's a subtle power to these uncomfortable ads. They show teenagers trapped alone in invisible boxes in everyday situations like their bedroom or the sports field, to symbolise the way many feel 'boxed in' by the pressure to conform at school, at home or on social media. 

A glance reveals there's something odd about their contorted positions, but it's only when you look closer that you notice their limbs look as...

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