The integrated Visa campaign includes both online and offline components primarily in key retail outlets. Creative agency Whybin TBWA Tequila has created a online video with a catchy soundtrack ‘Push credit real good’.
“This campaign presented a unique challenge – we needed to communicate quite a dry message to a young target audience. We chose a simple creative vehicle that was fun and engaging to deliver that message,” said Nitsa Lotus, general manager at Whybin TBWA Tequila Sydney.
Credits:
Project Salt N Pinkie
Client Visa Australia
Creative agency Whybin\TBWA\Tequila Sydney
Creative director Matt Kemsley
Digital creative director Russ Tucker
Copywriter Richard Shaw
Art director Miles Jeffereys
Motion graph & design Kim Janson
Flash developers Andrew Vernon, Norman Vo
Agency team Nitsa Lotus, Luke Pavan, Samara Finlayson, Hristos Varouhas, Sean Ascroft, Rebecca Holt
Exposure Online, outdoor
'Push credit real good' says Visa Australia to promote debit cards
Visa Australia promotes its debit card with an integrated campaign featuring ‘Salt & Pinkie’ to attract young users to ‘push’ the credit button.
