What can the magazine offer to readers and advertisers? Our readers are what we offer to the advertisers. These are the big spenders in Shanghai, they are the dream consumer that every advertiser wants, the up-coming and steadily growing Chinese middle to high class. They are consumers who are confident, ready to enjoy life, and ready to spend.
What features will excite PROs? If they are looking to reach high income and socially active consumers, then they should be very excited about the collaboration TO Shanghai has with Bank of China (BOC). TO is in charge of organising marketing events for BOC premium cardholders. This provides an opportunity for PROs to get involved and start word-of-mouth marketing of their products among very important consumers.
How can PROs help? By bringing exciting new products to be launched in the market, especially the higher end market. They should also bring their creative ideas as well as client briefing so we can brainstorm together.
Circulation 50,000
Deadline 15th of every month
Frequency Monthly
Contact (8621) 32221558*29
