Omar Oakes
Nov 1, 2019

Programmatic OOH tipped to go 'mainstream' in 2020

Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.

Digital OOH screens in Kuala Lumpur, Malaysia

Agencies are calling on out-of-home media owners to provide more digital inventory to trade programmatically, a survey of media buyers and specialists has revealed.

In its latest biennial State of the Nation global marketplace report, JCDecaux’s OOH programmatic trading marketplace, VIOOH, predicts 2020 will be the year programmatic digital out-of-home advertising will go mainstream.

As a result of expected growth in programmatically traded DOOH, media agencies say they...

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