Jenny Chan 陳詠欣
Mar 18, 2015

Peter Dingle moves from Intel to Nest; will focus on connecting brands and startups

HONG KONG - Former Intel marketer Peter Dingle has moved to Hong Kong startup incubator Nest, where he will work to gain traction with brands in Asia on behalf of startups.

Peter Dingle
Peter Dingle

Dingle served as consumer brand and marketing strategy lead for tablets, mobile experiences and marketing analytics at Intel. His newly created role at the seed capital investment firm is director of branded accelerators. He will be tasked with bridging the gap that exists between the entrepreneurial talent of startups and the corporate initiatives of multinationals.

Marketers will be linked with startup founders so that their brands may engage directly with these startups under Nest’s 'Innovation Accelerator' program, the first of which is the AIA Accelerator (a 12-week program focused on healthcare and wearable technology that will ultimately benefit the insurance company).

Accelerators in coming months, such as the FinTech and SmartCity Accelerators, will also be customised on a case-by-case basis for the needs of brands in the form of joint ventures. Dingle’s role at Nest will be to encourage major brands to see startups as complementary to the in-house strengths in their marketing strategy.

As for promising startups, this process enables their founders to utlise resources, mentorship and advisory services from brands to drive growth without disrupting existing business models.

The hiring of Dingle adds to Nest's team of 11 startup experts. He was the consumer brand and marketing strategy lead for tablets, mobile experiences and marketing analytics at Intel for Asia Pacific and Japan prior to joining Nest.

Intel arguably also has resources to tap directly into the worldwide startup community, akin to the Unilever Foundry and Mondelez Mobile Futures, but Dingle told Campaign Asia-Pacific that his departure may be both Intel's gain and Nest's gain.

"Intel is looking to connect in a more meaningful way in Asia, but is challenged to reach outside the PC space," he said. "I have every confidence that Intel will support me, and we will do great things together in the future."


Related Articles

Just Published

4 minutes ago

Campaign Crash Course: How to crack the fast-emergin...

While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers to crack this emerging, but lucrative opportunity.

37 minutes ago

Which UN Sustainable Development Goals matter most ...

TOP OF THE CHARTS: Finding decent work, economic growth, reducing inequality and climate action all rank highly. See which UN SDGs are of highest concern in Australia, China, Hong Kong and Singapore.

1 hour ago

The Malaysian artist who ‘paints without a brush’

INSPIRATION STATION: Red Hong Yi has been making waves with stunning, thoughtful pieces using everyday objects.

2 hours ago

Dove turns attention to heavily edited selfies in ...

The focal point of the new campaign, "Reverse selfie", by Ogilvy, is a 60-second film that features an image a young woman has posted on social media.