Adisak Wangphongsawasd, vice-president for sales and dealer development, Ford Thailand, said, "This is the largest one-to-one campaign that Ford has ever organised in Thailand, to create excitement in the market and satisfy both Ford dealers and customers. It is expected to draw more traffic to the showroom where the customers will have first-hand experience of the brand."
The 'Ford big blue' campaign shows the car to have all the properties of a ubiquitous pair of blue jeans; popularity, durability, multi-purpose and very American. Blue is also the corporate colour of Ford.
The company will offer a zero per cent interest or attractively low payment of only 10 per cent for those who place orders for Ford vehicles. The consumers who take a test drive will receive memorable souvenirs and will be eligible to win cash prizes worth 1.35 million baht. Ford family members presenting their invitation at any Ford showroom will receive a free denim jacket
Further, Ford customers can expect a full range of Ford vehicles and impressive service standards at all Ford showrooms under its Brand@Retail concept, said Adisak.
