The campaign focuses on six women athletes in various disciplines from countries in the region, and shows how their training builds them up physically and personally. The campaign features Sonia Kong (beach volleyball) and Flora Hon (hip hop dance) from Hong Kong, Mel Lozano (ultimate Frisbee) from the Philippines and Hannah Lo (kick-boxing) from Malaysia, among others.
Nike is aiming to inspire Asian women to be stronger and more confident through sports with a full-scale integrated campaign exclusively for Asia-Pacific.
The campaign is also taken online where visitors can access the series of video spots and blogs. They can also look at the personal training plans of the featured athletes.
Credits:
Project Be Transformed
Client Nike Women
Creative agency AKQA, San Francisco
Creative directors Neil Robinson, Derek Rudd
Associate creative director Steve Clements
Senior designers Alex Lyman, Chantal Mora, Edvin Lee
Designers Elizabeth Doan, Kyle Yugawa
Creative developer Jason Tighe
Associate designers Nate Riley, Diana Povieng
Senior interaction designer Aynne Valencia
Senior copywriter Bob Hall
Art directors Ian Aldous, Jimmy Soat
Copywriter Stephanie Kodeck
Senior production artist Justin Fedewa
Motion graphics designer Jeremiah Wassom
Technical manager Guillermo Torres Troconis
Graphic designer Matt Law, Motion
Exposure Television, print, outdoor, theater, in-store, online
