Tsuyoshi Suganami, president and CEO of Media Palette, said it would be the first official source to provide accountable data for online traffic. “It should help build the online industry,” added Suganami.
Dubbed Nielsen Online Market Intelligence, the service offers third-party verification of internet traffic. “Media and advertising agencies can benchmark the true performance of websites and online advertising,” said Tina Teng, executive director, media research, The Nielsen Company Taiwan.
Dubbed Nielsen Online Market Intelligence, the service offers third-party verification of internet traffic. “Media and advertising agencies can benchmark the true performance of websites and online advertising,” said Tina Teng, executive director, media research, The Nielsen Company Taiwan.
Nielsen Online Market Intelligence launched in Taiwan with 14 participating websites, including key portals such as Yahoo, Wretch and Yam.
“We estimate this gives us a view of 60 to 70 per cent of Taiwan’s web traffic,” said Teng. “Naturally we will be doubling or tripling the number of web partnerships as time goes on.”
Page tagging is used on the participating websites for metric reporting, and these sites co-operate by installing pop-up questionnaires to collect data from visitors.
“This is market intelligence, not just web impressions,” said Teng. “By measuring visit duration and the mix of unique browsers, we can indicate reach and frequency.”
Nielsen claims to measure more than 70 per cent of the world’s Internet traffic. In Asia-Pacific, the service is available in Japan, China, Singapore, Australia and New Zealand.
