The account shifted without a pitch. NWT used various local agencies for the business previously.
“The telecom market in Hong Kong is highly competitive and we need a strong agency partner who can help us differentiate our brand and achieve our business goals together,” said Sandy Ho, marketing director at NWT. “Grey is a well-known agency with strong client credentials, the Grey team has excellent experience within the telecom industry and its track record in building creative and effective advertising was key to our decision.”
“The telecom market in Hong Kong is highly competitive and we need a strong agency partner who can help us differentiate our brand and achieve our business goals together,” said Sandy Ho, marketing director at NWT. “Grey is a well-known agency with strong client credentials, the Grey team has excellent experience within the telecom industry and its track record in building creative and effective advertising was key to our decision.”
Danny Mok, general manager at Grey Hong Kong, added, “We won the business because of the extensive Telecom advertising experience of our team, we handled a small project for NWT beforehand, our brand knowledge and creativity convinced them to establish a long term relationship with us.”
Grey has unveiled a new IDD 009 promotional campaign featuring a new brand identity and logo for NWT which it hopes will rejuvenate the brand with a fresh, energetic and progressive new image. The campaign highlights the pricing benefits of the IDD service, with both TV and print communication support.
To echo the brand’s contemporary image, the communications all feature the young pop idol Vincy.
“We want to project a energetic and cheerful image, instead of just stating the cheap phone rate in a boring way,” Ho said
