TBWATequila Hong Kong has developed the communications campaign (including design of card faces and welcome packs), which is running across TV, print, MTR out of home, radio, point of sale, direct marketing and road shows throughout September. PHD has handled media.
In keeping with the Click-a-Count’s self-service emphasis, the campaign features an extensive online component, which includes a Facebook application and a microsite game where players can learn how they can gain rewards through everyday transactions.
