The “Positively coffee” campaign kicks off this week and can be seen across TV, press, radio, point-of-sale materials and outdoors. Featuring local celebrity Maya Karin, the campaign aims to communicate coffee’s natural antioxidant properties.
Credits:
Project NESCAFÉ Positively Coffee
Client Nestlé Malaysia
Creative agency McCann Erickson, Malaysia
Executive creative director Szu-Hung Lee
Associate creative director Sonny Low
Producer Pauline Moreira
Copywriter Cindy Chong
Art director William Chien
Planner Abhinav Sharma
Account servicing Choo Lee Peng, Amos Chan, Cyndi Chin, Amanda Fonseka, Lisa Tan
Media agency Mindshare Malaysia
Media planners Cindy Chia, Mindy Chai
Production house Directors Think Tank Sdn Bhd
Director of photography Maurice Noone, Sorakrit Pongdee
Exposure Television, print, outdoor, point-of-purchase
