In its first year of operation, the Universal Studios theme park decided to part ways with OMD earlier this month.
Sources have informed Campaign that Resorts World had approached several agencies following this break-up including some agencies from Group M as well as Dentsu. Zenith Optimedia were also believed to be involved in the final round with MPG.
According to sources, the theme park finally decided to go with MPG.
When contacted, a statement from RWS said, “Resorts World Sentosa announced that the integrated resort will be parting ways with OMD Singapore as its media agency. This was a business agreement reached by both parties."
It went on to say that Resorts World Sentosa would like to thank OMD Singapore for their services and wishes them all the best in their current and future endeavors.
The spokesperson from RWS said that they do not have more updates.
The account is estimated to be in the range of SG$ 30 to 40 million (approx US$23-30 million).
MPG wins Resorts World Sentosa media account
SINGAPORE - Resorts World Sentosa (RWS), which opened its doors earlier this year, has reportedly handed its media duties to MPG
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Amazon CEO Andy Jassy on using AI to win over ...
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
James Hawkins steps down as PHD APAC CEO
Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
Formula 1 Shanghai: A watershed event for brand ...
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
Whalar Group appoints Neil Waller and James Street ...
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.