Ad Nut
May 31, 2021

Mixed nuts: A quintet of fun new ads

Our pal Ad Nut shows new work from Shopee, Eta, Aldi, Manulife, and Oral-B,

Mixed nuts: A quintet of fun new ads

A gloomy Monday morning (aren't they all?) found Ad Nut perusing the stacks (and stacks) of recent mail from the agencies and brands that are oh-so-eager for Ad Nut's attention. Happily, Ad Nut found a number of pleasant diversions there, and Ad Nut's mood greatly improved. (Copious amounts of hazelnut espresso also helped.) Ad Nut hopes this little collection will assist any readers who find themselves cheerfulness-challenged today. 

Aggressively orange and silly

Shopee has announced the appointment of "local TV icon" Mark Lee as its new brand ambassador in Singapore for the Great Shopee Sale, running from June 6 to July 7. Lee will feature across TV, radio, out-of-home and online campaigns. He's no Ronaldo, but he has his charms, and he is definitely a more relevant local face for the ecommerce platform. Ad Nut also appreciates that Shopee's in-house team has a clear plan for its advertising—bright, loud, annoying, silly—and it's sticking to it.

 

These crisps eliminate loneliness

Next up, Eta, a brand of crisps in New Zealand, returns to advertising after a 30-year hiatus in a new campaign from Colenso BBDO. According to a release, the company has invested in state-of-the art new equipment for its "chippery" in South Auckland, and wanted to shout about its best-ever quality. The relaunch includes a new brand platform, strategy, packaging design, and TVCs. 'Free friends with every pack' will roll out in coming months across TV (including VOD), digital video, mall media, cinema, social and packaging.

(Now that Ad Nut knows there is such a thing as a "chippery", Ad Nut hereby rechristens the kitchen in Ad Nut's cozy oak tree as "the nuttery", and henceforth, cries of "Get thee to the nuttery" will ring out when it's time for snacks.)

 

Make sure you catch the dad joke about cell towers

Next, standup comedians Jeps Gallon and Mak Navarez serve Manulife well in an online film called 'Imagine'. The two carry on an amusing conversation about what they'd do if they were rich, while preparing to shoot a scene as stuntmen in a low-budget movie. Stick around to see how their scene turns out, and how a flashback brings the insurer's message home. The film is by Wunderman Thompson Philippines.  

 

Shopping shame

Next comes Aldi Australia with a new campaign through longtime partner BMF. ‘Supermarket whistleblowers’ uses documentary style to reveal the shocking truth about employees from competing supermarkets who pack a change of clothes to shop at Aldi after their shifts end. The campaign includes TV, OOH, radio and digital.

 

The great pie robbery

With MediaMonks, Oral-B launched 'Brushtime tales' a new brand platform for Australia. The idea is to use the power of storytelling to turn the mundane routine of brushing into tales of wonder and adventure. The campaign includes the 30-second spot below as well as two six-second YouTube bumpers. Each tale has a different educational message such as proper brushing technique, the importance of brushing for two minutes and how much toothpaste to use (a pea-sized amount).

 

CREDITS

Eta

Client: The Griffin’s Food Company
Agency: Colenso BBDO
Production Company: Good Oil
Director: Adam Gunser
Managing Director: George Mackenzie
EP: Andrew McLean
Producer: Kristian Eek
DOP: Ginny Loane
Editor: Luke Haigh
Post-production: Blockhead
Colourist: Dave Gibson
Online: James Corden
Audio: Franklin Rd Music & Sound

Manulife

President and Chief Executive Officer, Manulife Investment Management and Trust Corporation: Aira Gaspar
Senior Vice President and Chief Marketing Officer, Manulife Philippines: Melissa Henson
Vice President & Head of Branding, Marketing Communications and Digital, Manulife Philippines: Katherine Wong
Brand Lead, Manulife Investment Management and Trust Corporation: Karren Ramos

Wunderman Thompson Philippines
Chief Executive Officer: Golda Roldan
Executive Creative Director: Brandie Tan
Deputy Executive Creative Director: Tin Sanchez
Group Creative Director: Maan Bautista
Creative Directors: Javey Villones, Liz Castaneda
Art Directors: Bern Cordora, Mel Vibar, Sheriza Yu
Copywriters: Adri Bautista, Jonel Revistual
Integrated Strategy Director: Sam Zetha
Group Account Director: Marvin Osorio
Account Manager: Colin Badidles
Producer: Jeng Floresca

Production: Film Pabrika
Director: Lyle Sacris
Executive Producer: Marivic San Juan
Line Producer: Regina Inocencio
Production Manager: Liza Apuyan
Asst Director: Cris Pasturan
DOP: Carlos Mauricio
Production Designer: Adelina Leung
Production Staff: Dexter Paragas, Neil Jara, Franchesca Garcia, Jay Aguirre
Make up: Face One
Talent Casters: Charmaine Betudio, Nestea Naesa

Audio Production: Hit Productions
Arranger and Keyboards: Arnold Buena
Guitar: Mike Villegas
Sound Engineer: Regie Ambas

Aldi

Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Copywriter: Stephanie Allen and Rob Boddington
Chief Strategy Officer: Christina Aventi
Group Planning Director: Kinga Papp
Senior Planner: Josef Wimberger
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Account Director: James Arnold
Account Manager: Flora Fraser
Head of TV: Jenny Lee-Archer
Senior Agency Producer: Emma Friend
Production Company: Revolver
Director: The Glue Society
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Serena Paull
DOP:  Jordan Maddocks
Editor: The Glue Society
Post Production: Glue Society
Sound Production:  OTIS

Oral-B:

Creative Director: Kim Jerbo
Strategy Director: Shea Warnes
Senior Producer: Sophia Feary
Animation Producer: Sophie Smolders
Creative/Animation Director: Declan Byrne
Animation Director: Juan Bahamon
Art Director: Yan Jamacaru

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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