Lai Ee Na
Feb 22, 2010

Ministry of Defence launches media tender

SINGAPORE - The Ministry of Defence (MINDEF) has launched a tender for media analysis. The five-year contract will be awarded through the Defence Science and Technology Agency, a statutory board of MINDEF.

Through media analysis, MINDEF hopes to evaluate the success of its communication plan as well as the journalistic and public perception and sentiment of the Singapore army.

The winning agency is required to analyse the content of media coverage by local and international print and broadcast news media, Singapore-centred online forums, a blog by a former defence correspondent for The Straits Times, wire agencies, as well as news agencies in Asia-Pacific, the UK and the...

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