Felix Chang | Deputy general manager | Publicis Media Taiwan | Taiwan
Over the past year, Felix Chang has partnered with local intelligence startup xBeacon to develop an offline-to-online targeting system that can re-target store visitors, and an offline display system called RDS (responsive dynamic display) that uses facial recognition in OOH. Both applications were tested with great results. He fused Tagnology and xBeacon with LnData, a data specialist in Taiwan, resulting in an all-inclusive CRM solution that combines media activation, offline behaviour and social marketing, which has sold to one of Taiwan's largest retailers in a multi-million deal.
Read more about why Chang—and the 39 other members of the class of 2019—made the list:
Campaign Asia-Pacific's 40 Under 40 2019: Asia's top rising talent
Asia-Pacific's top rising talent From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
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