Toggle will be launched in the first quarter of 2013 and will be available on PC, iPhone, iPad and connected TVs, and on Android and Windows devices. The service is available to consumers as a subscription service, or as a pay-per-view service offering both linear and video on-demand content.
Toggle's launch is a first for Singapore and represents Tvinci's first foray into the Asia-Pacific market.
Mediacorp has plans to launch Toggle in Singapore first and roll it out internationally in future.
“Consumers are increasingly using connected devices, both as companion devices and as second screens, and so we made a strategic decision to make Toggle not only a direct way for them to watch MediaCorp content anytime and anywhere, but also a gateway to a brand new TV experience,” said Philip Koh, managing director, Convergent Media Division, MediaCorp.
Toggle users will be able to rate, share and interact around TV shows, with Twitter and Facebook integrated into the service from the backend level to the interface.
"“The amount of content consumed via connected devices is increasing steadily every month," said Ofer Shayo, CEO of Tvinci. “The amount of content consumed via connected devices is increasing steadily every month and operators and media companies understand the need to introduce an OTT offering in order to meet viewers' need to access content on any of their devices, while also enjoying an immersive social experience."
Below is a video showcasing an example of Tvinci's OTT service:
