The new schedule, accompanied by a new channel identity and promotional packages, is designed to strengthen the channel's core brand value of 'Where great stories come to life', as well as put a greater emphasis on shows that entertain the entire family.
The new line-up includes the Hallmark-produced mini-series, Adoption, and US series, Family Law. Viewers will also be able to tune in to watch short stories featuring award-winning stars - Johnson County War with Burt Reynolds, Snow Queen with Bridget Fonda, The Locket starring Vanessa Redgrave and Mr St Nick with Kelsey Grammer.
These shows are in addition to the channel's current, top-rated programmes such as The Guardian II, McLeod's Daughters, Star Trek Voyager and Touched by an Angel.
Hallmark Channel Asia-Pacific managing director, Terence Yau, said the new on-air look was designed to increase the channel's appeal among both viewers and advertisers.
"The channel has a long-term objective to strengthen its position as a family-friendly network that aims to integrate more advertisers.
"Also with the inspiration from past research findings and accumulated audience feedback, this new model is being developed as the Asia pay-TV viewing patterns have changed - expanded evening prime-time and an increase in daytime viewing."
