McCann Erickson hires new regional business director

Lochoff joins following a stint as marketing consultant at The Horangroup.

Before that, as a group account leader at TBWA Tequila in Singapore and Publicis Mojo in New Zealand, she recruited, trained and led cross-functional teams that developed electronic, print and digital campaigns for organisations such as LG, HP, Visa, Insead and Bluebird Foods.

Her professional experience spans more than fifteen years and three continents. Lochoff has assisted Greenpeace and Amnesty International in the development of important international awareness campaigns, and is an active member of a professional association where she serves at board level. Building on a qualification in architecture, she has completed advanced courses in strategic planning and marketing.