Gurjit Degun
Oct 28, 2020

M&C Saatchi to reduce office space by 25% to preserve cash

Singapore and Australia among office locations to see changes, as agency reports better than expected revenue decline of 13% in first half of 2020.

M&C Saatchi to reduce office space by 25% to preserve cash

M&C Saatchi is to reduce its office space by 25% in the UK, Australia and Singapore in a bid to save cash as people continue to work from home because of the Covid-19 crisis.

The company, which reported its half-year 2020 interim financial results this morning, explained that, although it still holds leases for the buildings that it plans to vacate, it will either sub-let the space or terminate the leases.

As a result, M&C Saatchi, which has its headquarters in Soho's Golden Square in London, expects "material property-related savings in the medium term".

In a statement to Campaign Asia-Pacific, the agency clarified that Singapore has consolidated some of its office space owing to work from home arrangements put in place since March. 

"With our lease coming up in Singapore, we saw this as an opportunity to negotiate our work space arrangement. A similar arrangement is also being made in Australia where teams were working out of 3 different offices. We foresee many months of working from home and are adapting to it by offering our staff flexible work arrangements as well as renegotiating our upcoming lease renewals with our landlords," M&C Saatchi stated.

Financial update

The global agency group's shares are currently suspended on the stock market because it failed to meet the deadline to complete the audit of its accounting errors in the UK for the 2018 financial year. Today (28 October), it noted that it expects the results of this audit to be ready in "early November".

For the six months ended 30 June, M&C Saatchi's headline net revenue declined 13% to £103.4m, with profit before tax down 59%. Operating profit was down 33% to £4.2m and operating costs were £99.2m.

The group said that these results were "ahead of management expectations at the outset of the Covid-19 pandemic".

M&C Saatchi's UK like-for-like headline net revenue dropped 16% to £36.8m, with operating profit down 31% to £3.4m and operating costs down 14%.

It said that M&C Saatchi World Services was the "standout performer in the Group for the first half of 2020", as the division continued with and won new business from governments and non-government organisations.

For the rest of the UK agencies, "trading was more challenging than normal, with a number of client budgets reduced and/or frozen in the wake of the pandemic", M&C Saatchi said. It explained that its shops took on more smaller projects.

M&C Saatchi Sports and Entertainment was the hardest hit because the majority of its work revolves around live events.

The report added: "The extensive restructuring programmes that took place in the UK agency and PR divisions early in the year, resulted in a substantially reduced cost base and both operations have had notable successes with new clients in the second half of the year."

Campaign reported earlier this week that M&C Saatchi created the UK government's biggest flu jab campaign ever, with adspend quadrupling to £4m.

Chief executive David Kershaw said: "We have been hugely encouraged by the resilience of the business, both operationally and financially, in the face of the global Covid-19 pandemic.

"Our companies have shown great agility in adapting their businesses to these extremely challenging conditions, without compromising on the quality of their work or client service.

"This is demonstrated by our strong client retention and new-business performance during the period. I would like to thank all of our people for their tremendous commitment and hard work.

"We are looking ahead with optimism. We are refocusing our business to ensure it is in the best possible shape to thrive.

"Additionally, we are now well advanced in our strategic review and it is clear that we have both the strength and the potential to take advantage of the considerable long-term opportunities we see ahead of us."

The group's stock market value fell by 80% after the accounting problems first emerged in August 2019.

This article was edited from its original version in Campaign UK to add information on M&C Saatchi's offices in Singapore and Australia. 

Source:
Campaign UK

Related Articles

Just Published

9 hours ago

Mother's first H&M work is a love letter to young ...

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

9 hours ago

Lego Group invites adults to play as it launches ...

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

9 hours ago

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.