MasterCard | Get more for less with MasterCard | Singapore

Recognising that consumers' purchasing attitudes are changing in a challenging economic climate, MasterCard has launched a McCann Erickson-developed strategic marketing campaign, 'Get more for less with MasterCard', aimed at the stylish but cost-conscious shopper at the annual Great Singapore Sale.

by | 06/18/2009

The campaign theme was developed with insights from a poll conducted by McCann. Consumers surveyed were asked what the Great Singapore Sale meant to them, as well as what factors most influenced their shopping decision-making.

Credits:

Project MasterCard 2009 Great Singapore Sale Promotion
Client MasterCard Worldwide, Asia Pacific Region
Creative agency McCann Worldgroup Singapore
Executive creative director Farrokh Maddon
Art director Ang Sheng Jin
Copywriter Joseph Cheong
Planners Subodh Deshpande, Lim Simin
Client servicing Dorothy Yew, Yvonne Lee, Cindy Teo
Media agency Universal McCann
Media planner Junaida Abdul Rahim
Photographer Geoff Ang
Exposure Print

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