Ad Nut
Feb 14, 2020

Manila traffic app finds most efficient way for lovers to reunite

Sakay.ph and MullenLowe Philippines created a feature that finds the halfway point between you and your significant other.

Manila traffic app finds most efficient way for lovers to reunite

Sakay Halfway, introduced for Valentine's Day is a new feature of the Metro Manila commuter app Sakay.ph. Conceived with MullenLowe Philippines, the feature tells couples the optimum point between their current locations, and then displays nearby restaurants, malls and...hotels.

CREDITS

MullenLowe Philippines

President / Chief Product Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Olivarez
Senior Art Director: Iya Parungao
Copywriter: Paulo Dela Rosa
Content Creator: JL Marfori
PR Services Director: Tricia Kiocho
Chief Growth Officer: Alan Fontanilla
Technology and Platform Services Director: Raffy Bariso
Account Manager: Pierre Garcia
Digital Media Manager: Elle Manao

Sakay.ph

COO and Full-stack developer: Levi Tan Ong
CTO and Routing Engineer: Wilhansen Li
Art Director and Lead Artist: Pierre Chavez
UI/UX and Product Designer: Katrina Lachica
CEO and Product Lead: Philip Cheang

iOS Developer: Lorenzo Vergara
Android Developer: Jonathan Sescon, Oscar Silva
Data Engineer: Albert Dizon

Partnerships Lead and Accounts Manager: Alfonso Martinez
Data and Research Lead: Marie Frances Salvan
CFO and Business Development Lead: Kenneth Yu

DevOps and Infrastructure Lead: James Choa
DevOps and Infrastructure Support: Zeus Echavez

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

21 hours ago

Nike inspires voter turnout through powerful ...

"You Can't Stop Our Voice" carries on Nike's tradition of bold work featuring athletes-turned-activists.

1 day ago

Coca-Cola’s marketing spend in Q3 remained 30% down ...

Soft drinks giant has announced plans to retire a large number of brands.

2 days ago

Nestlé China picks Dentsu for US$300 million media ...

Mindshare has now lost the Nestlé account in China, after it was dropped from the client roster in Singapore and Malaysia in 2018.