Faaez Samadi
Aug 6, 2019

m/Six launches new APAC hub

Kevin Rooney to lead new Sydney office.

Kevin Rooney
Kevin Rooney

GroupM agency m/Six today announced it has opened a new Asia-Pacific hub in partnership with international advertising network The&Partnership, with Kevin Rooney heading the operation.

The decision comes after m/Six won Electronics Arts’ global media account, which includes planning and buying responsibilities in Australia, New Zealand and throughout Asia.

Rooney returns to m/Six after being Mindshare CEO for Korea and Japan, based in Tokyo, for a year. He was previously managing director of m/Six APAC and oversaw its expansion in the region since it entered the region in 2013, bringing in clients including Telekom Malaysia, Burger King and Malaysian Airlines.

“It’s great to be back in m/Six, I’m delighted to be ableto kick off with the launch of our new Sydney office and looking forward to reconnecting with our teams across the region,” Rooney said in a statement.

Jess Burley, m/Six global CEO, said she was extremely happy to welcome Rooney back to the agency, and that the Sydney APAC hub expansion is “a great opportunity to continue our growth in the region”.

m/Six now has 11 APAC offices.

Related Articles

Just Published

2 hours ago

Women to Watch Greater China 2023

Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

3 hours ago

Women to Watch Greater China 2023: Zoe Chou, Tencent

As the PR head of the WeChat team, Chou’s work over a decade has built a massive online communication empire for Tencent, not just in China and worldwide.

3 hours ago

Women to Watch Greater China 2023: Sally Ng, Hivestack

With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.

3 hours ago

Women to Watch Greater China 2023: Shengdi Ji, ...

Ji works with brands to break out of the circle in the competitive Chinese market, cultivates conscious brands and educates young consumers while building a young marketing team for the agency.