Hershey India has awarded its creative duties to Lowe Lintas post a multi-agency pitch. The agency's Mumbai office bagged the mandate and the scope includes a multimedia campaign to launch Hershey's Kisses in India.
Wunderman Thompson previously worked on the account.
Sarosh Shetty, marketing director of Hershey India, promised a "distinctive and engaging new communication campaign" to bring alive the candy's "unique proposition".
“We look forward to working together with the brand team in making Hershey’s a household name in India," said Virat Tandon, group CEO of MullenLowe Lintas Group. "To this effect, Lowe Lintas developed an overall strategy and a creative idea that will help build affinity and preference for the brand Hershey’s as well unlock opportunity for every product in their portfolio.”
