Campaign India Team
Feb 17, 2020

Lowe Lintas to handle Hershey's India

The agency's Mumbai office will handle the mandate.

Lowe Lintas to handle Hershey's India
Hershey India has awarded its creative duties to Lowe Lintas post a multi-agency pitch. The agency's Mumbai office bagged the mandate and the scope includes a multimedia campaign to launch Hershey's Kisses in India. 
 
Wunderman Thompson previously worked on the account. 
 
Sarosh Shetty, marketing director of Hershey India, promised a "distinctive and engaging new communication campaign" to bring alive the candy's "unique proposition".
 
“We look forward to working together with the brand team in making Hershey’s a household name in India," said Virat Tandon, group CEO of MullenLowe Lintas Group. "To this effect, Lowe Lintas developed an overall strategy and a creative idea that will help build affinity and preference for the brand Hershey’s as well unlock opportunity for every product in their portfolio.”
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Tencent, Facebook in e-gaming push to aid home-bound...

Tech giants wade into market with investments, advanced launches as esports adoption zooms

4 hours ago

Surely there's more that 5G offers than virtual combat?

Latest CSL ad turns Hong Kong into a virtual funhouse of activity... that again includes bashing opponents using VR goggles.

4 hours ago

Lessons for brands adjusting to new retail ...

A Reuter Communications report details four Chinese consumer themes that brands should take note of.

4 hours ago

Coronavirus misinformation slipping through ...

An ad encouraging users to drink bleach was among those approved to run in a new investigation that exposes the dangerous flaws in Facebook's automated ad review system.