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May 3, 2010
Lowe Indonesia scoops Indomie business; JWT nets Pop Mie
JAKARTA - Lowe Indonesia has scooped the creative duties of Indonesia's biggest noodle brand Indomie after a three-way pitch that involved JWT and incumbent Matari Advertising. In a related development JWT has won the creative duties for the Pop Mie brand after a four way pitch that involved Saatchi & Saatchi, Lowe and incumbent TNT.
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