‘Precious cargo’ invites participants to arrange the brand’s icons in a specific formation to reveal images of the latest products. The game’s background is also composed of the distinctive Louis Vuitton monogrammed pattern.
The initiative follows the opening by Louis Vuitton of a conceptual retail space, /underground/, in the Ikebukuro branch of the Seibu department store chain last month. It is scheduled to run until 7 July.
Japan remains one of Louis Vuitton’s largest global markets. Surveys have indicated that up to 92 per cent of Japanese women own a Louis Vuitton handbag.
