As CEO, Sethesompobe oversees the four operations of the Leo Burnett Group — Leo Burnett, Arc Worldwide, Black Pencil and Alpha 245.
Most recently CEO of BBDO Bangkok, he reports directly to Lamliengpol in his new role.
Jarek Ziebinski, president, Leo Burnett & Arc Asia Pacific said, "Songkran’s appointment is a great boast to the team in achieving our unwavering ambition for this office particularly in our two key pillars of growth, digital and shopper marketing. I expect, that under Songkran’s leadership, our growth in Thailand will accelerate in 2011, 20 per cent is within reach.”
Lamliengpol added,” Khun Songkran’s outstanding track record speaks for itself; more importantly, he embodies the HumanKind spirit that is central to the Leo Burnett culture which places people at the heart of everything we do. We are excited to have him join us to lead the agency to the next level.”
With 25 years of experience Sethesompobe was awarded 'The Hottest Agency in Thailand' by Campaign Brief Asia Magazine in 2008 and 'Agency of the Year in Asia-Pacific' by Media Magazine in 2006.
As one of the founders of Creative Juice Bangkok, he led the agency as managing director from 2002 to 2006 before joining BBDO as CEO. Prior to Creative Juice Bangkok, Sethesompobe spent ten years with Ogilvy where he rose through the ranks from account supervisor to managing partner and executive board of director.