INTERNATIONAL: New online resource for creatives rolls out
<p>D&AD has teamed up with Getty Images to create the Bloodbank, an
</p><p>online showcase for the cream of young creatives, all of whom have been
</p><p>individually vetted by D&AD, the One Club and other leading industry
</p><p>bodies worldwide.
</p><p><BR><BR>
</p><p>Bloodbank, a free service that has a stated mission to "invest in the
</p><p>future of the next creative generation", kicks off internationally this
</p><p>month and will be made up of four "cells".
</p><p><BR><BR>
</p><p>"The lab" will spotlight five members of the Bloodbank, chosen each
</p><p>month by a panel of internationally renowned industry figures.
</p><p><BR><BR>
</p><p>"Cellmates" is a matchmaking service for young creatives, which helps to
</p><p>match art directors and copywriters. Users can search the database for a
</p><p>partner, read their profile and then contact them.
</p><p><BR><BR>
</p><p>"Newblood", a pool of young creatives, allows users to search the
</p><p>database by discipline, location, surname or a keyword.
</p><p><BR><BR>
</p><p>The fourth cell is "give blood", a page for young creatives who have
</p><p>been invited to put their work and information on to the database.
</p><p><BR><BR>
</p><p>Accredited programmes include the D&AD student awards, "newblood", D&AD
</p><p>workshops, the D&AD/Cannes young creative competition and the Art
</p><p>Directors' Club of Europe's best in European student design and
</p><p>advertising.
</p><p><BR><BR>
</p><p>Mr David Kester, D&AD's chief executive, said: "The Bloodbank will be a
</p><p>constantly refreshed online showcase for the finest international
</p><p>talent.
</p><p><BR><BR>
</p><p>In the competitive arena of design and advertising, where there is
</p><p>insufficient investment in young professionals, this will provide new
</p><p>tools to recognise, understand and celebrate excellence."
</p><p><BR><BR>
</p><p>Bloodbank's aim is to smooth the recruitment process. It will help young
</p><p>creatives find jobs and make it easier for employers to identify the
</p><p>cream of graduates.
</p><p><BR><BR>
</p><p>Mr Lewis Blackwell, the vice-president of brand and creative direction
</p><p>at Gettyone, said: "The Bloodbank has the potential to become a major
</p><p>resource for the world's creative industries."
</p><p><BR><BR>
</p><p>Created by Deepend, the site's icons look like blood cells under a
</p><p>microscope.
</p><p><BR><BR>
</p><p>The address is dandad.org/gettyonebloodbank.
</p><p><BR><BR>
</p><p>D&AD is now holding elections for the three vacant seats on its
</p><p>executive committee. Votes for the eight candidates are due by this
</p><p>month. The advertising nominations are Mr Robert Campbell (joint CD of
</p><p>Rainey Kelly Campbell Roalfe/ Y&R), Mr John Pallant (deputy ECD of
</p><p>Saatchi & Saatchi), Mr Peter Souter (ECD) of Abbott Mead Vickers BBDO)
</p><p>and Mr Mike Wells (head of art at WCRS).
</p><p><BR><BR>
</p>
by
|
11/24/2000
D&AD has teamed up with Getty Images to create the Bloodbank, an
online showcase for the cream of young creatives, all of whom have been
individually vetted by D&AD, the One Club and other leading industry
bodies worldwide.
Bloodbank, a free service that has a stated mission to "invest in the
future of the next creative generation", kicks off internationally this
month and will be made up of four "cells".
"The lab" will spotlight five members of the Bloodbank, chosen each
month by a panel of internationally renowned industry figures.
"Cellmates" is a matchmaking service for young creatives, which helps to
match art directors and copywriters. Users can search the database for a
partner, read their profile and then contact them.
"Newblood", a pool of young creatives, allows users to search the
database by discipline, location, surname or a keyword.
The fourth cell is "give blood", a page for young creatives who have
been invited to put their work and information on to the database.
Accredited programmes include the D&AD student awards, "newblood", D&AD
workshops, the D&AD/Cannes young creative competition and the Art
Directors' Club of Europe's best in European student design and
advertising.
Mr David Kester, D&AD's chief executive, said: "The Bloodbank will be a
constantly refreshed online showcase for the finest international
talent.
In the competitive arena of design and advertising, where there is
insufficient investment in young professionals, this will provide new
tools to recognise, understand and celebrate excellence."
Bloodbank's aim is to smooth the recruitment process. It will help young
creatives find jobs and make it easier for employers to identify the
cream of graduates.
Mr Lewis Blackwell, the vice-president of brand and creative direction
at Gettyone, said: "The Bloodbank has the potential to become a major
resource for the world's creative industries."
Created by Deepend, the site's icons look like blood cells under a
microscope.
The address is dandad.org/gettyonebloodbank.
D&AD is now holding elections for the three vacant seats on its
executive committee. Votes for the eight candidates are due by this
month. The advertising nominations are Mr Robert Campbell (joint CD of
Rainey Kelly Campbell Roalfe/ Y&R), Mr John Pallant (deputy ECD of
Saatchi & Saatchi), Mr Peter Souter (ECD) of Abbott Mead Vickers BBDO)
and Mr Mike Wells (head of art at WCRS).
