Nielsen
Jun 12, 2017

India market snapshot: growing demand, rural transformation

Nielsen provides insight into India’s economic outlook and retail backdrop

Nielsen provides insight into India’s economic outlook and retail backdrop

“One state, many countries” is a term that is often used to illustrate India’s diversity and complexity. The world’s second most populated country, India is forecast to expand a further 11 percent to 1.42 billion people by 2025, just behind China, where forecast population growth is just 3 percent for the same period. 

India’s rural population will remain the backbone of...

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