Oliver McAteer
Oct 20, 2019

In US, big digital media pitch for JCPenney comes down to 360i and OMD

The account is believed to be worth $150 million.

Agencies 360i and OMD are going head to head for JCPenney’s U.S. digital media business, Campaign US has learned.

The two incumbents are battling it out for an account believed to be worth around $150 million as the review draws to a close in the coming days.

360i looks after search, with OMD handling other digital media.

Independent consultant, R3, is believed to be running the review. Representation...

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