The Institute of Advertising in Singapore has teamed up with the
local 4As to improve the quality of its Singapore Advertising Hall of
Fame Awards, which will go from six to 10 categories for the November
event.
The partners are looking at ways to bolster local support and make this
jointly-organised event more substantial, before attempting to transform
its other award ventures into regional or international events.
The new categories are pro bono campaign of the year, youth market
campaign of the year, cable TV campaign of the year and a relationship
marketing award.
President of the 4As, Bernard Chan, said the partners plan to put
together a joint bid for the Asian Advertising Congress, Asia's largest
trade show for the advertising and marketing communications industries.
