IAB Australia announced that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT over-the-top and any other app inventory, is now ready for adoption.
The organisation advised digital buyers to actively look for app-ads.txt files along with ads.txt files when reviewing inventory, to help shift programmatic media spend to authorised supply paths. Additionally, IAB recommended that local publishers adopt the solution immediately to limit the ability of criminal entities to...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events