Staff Reporters
May 23, 2019

IAB Australia blesses apps-ads.txt to fight fraud

The organisation advises publishers to use, and digital buyers to actively look for, app-ads.txt files along with ads.txt files.

IAB Australia announced that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT over-the-top and any other app inventory, is now ready for adoption.

The organisation advised digital buyers to actively look for app-ads.txt files along with ads.txt files when reviewing inventory, to help shift programmatic media spend to authorised supply paths. Additionally, IAB recommended that local publishers adopt the solution immediately to limit the ability of criminal entities to...

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