Anne Cassidy Emily Tan
Feb 27, 2012

Huawei appoints BBH to its global advertising

Huawei, the Chinese telecoms company, has appointed Bartle Bogle Hegarty (BBH) as its global advertising agency for its devices business unit, following a pitch.

Huawei appoints BBH to its global advertising

BBH will work on an integrated campaign to launch two new products for the brand in two key markets and to develop a consumer brand platform.

The account will be managed by BBH offices in London and Shanghai, focusing on the UK, China, Japan, Europe and North American markets.

The main duties of BBH's office in Shanghai will be to "work alongside existing Huawei partners and bring an overarching focus and consistency across the business' brand and communications," Christine Ng, managing director, BBH China told Campaign Asia-Pacific.
 
When asked when the first campaign under this new partnership is expected to launch, Ng said that as they were planning a "whole new positioning" for the brand, the work will be rolled out "as soon as BBH and Huawei are ready". 
 
In the UK, Huawei is currently gearing up to roll out a UK marketing push for its consumer mobile and tablet products, as it seeks to establish itself in the international smartphone market
 
Amy Lou, director of global brand management at Huawei said: "This is an important time for Huawei to build a strong global consumer brand. BBH is a well-respected advertising agency with extraordinary creativity. With our shared passion and ‘make it happen’ spirit, we look forward to embarking on this journey together."
 
In Australia this past weekend, Huawei reached out to young consumers through sponsorship of a skateboarding competition.
 
This story was first published on Campaign UK with additional reporting from Campaign Asia-Pacific

 

Related Articles

Just Published

2 hours ago

Blockbuster is releasing a Super Bowl ad…on VHS

The last standing location of the iconic video rental store in Bend, Oregon, USA will play the ad at its Super Bowl watch party.

11 hours ago

When it comes to Playboy in China, sex doesn’t sell ...

Playboy is looking to revamp its brand image in China during the Year of the Rabbit. But after 30 years of licensing, is it too late for a turnaround?

12 hours ago

Ageism almost as common as gender discrimination ...

More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.

12 hours ago

Publicis staff to share ‘record-high’ bonus pool ...

Second year in a row of 10% revenue growth.