HTC calls separate media pitch in China

SHANGHAI - HTC is believed to have called a separate media pitch in China, following its Asia-Pacific’s media pitch launched June.

HTC

The pitch is still in the early stages and media agencies are making preparations for the review, an industry source close to the pitch said.

HTC announced Tuesday that it will officially introduce its brand and HTC-branded devices in China. As part of its mobile operation focus, HTC also announced a partnership with China Mobile to bring future HTC phones to market in addition to a new distribution partnership with China's largest electronics distributor, GOME Electrical Appliances Holdings.

The Taiwanese smartphone manufacturer launched a pitch for its regional integrated activation business earlier this year in June. Saatchi Lab currently holds HTC's business in Singapore.

It was reported that Sydney-based shop Moon Design was believed to be among the agencies shortlisted for the pitch.

For more local breaking news from China, Hong Kong, Taiwan and Macau, go to http://en.campaignchina.com

 

Source: Campaign China
| china , pitch