Marketers, meet Nicole. She’s a tireless chaser of all those leads you generate, following up even with those that went cold some years ago. Nicole talks to them, finds out their intent, sends all the relevant requested information, and then hands the hot lead over to a senior sales person to complete.
She’s the link between your brand’s marketing and sales teams. She’s also a computer program, and the above description is, in a nutshell,...
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