Omar Oakes
Oct 5, 2018

How can the ad industry be so dumb when it comes to artificial intelligence?

Burger King's portrayal of dumb AI in its advertising may be funny, but it betrays a deeper fear within the industry.

Last week, Burger King launched a TV campaign that claimed each spot was created by artificial intelligence.

Cue a nonsensical voiceover Bed of lettuce for you to sleep on, bed of mayonnaise for extra sleep.

Burger King claimed that it made a deep learning algorithm to create new ads after watching hours of previous footage they were really created by all-too-human copywriters at its ad agency, David Miami.

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