Rather than seeing the music as the sound of the upper class, the three executions from Leo Burnett reveal the truth behind the elite musicians: that Beethoven was originally a scruffy character, Mozart was a mischievous imp, and Schubert was penniless.
*According to history, Schubert was a poor man. Why would you think that classical music is only a pastime for the rich?
*According to history, Mozart is a mischievous person, why would you think that classical music is boring?
*According to history, Beethoven was a very casual person, why would you think that classical music is pretentious?
Credits:
Project Beethoven, Schubert & Mozart
Client Hong Kong Sinfonietta
Creative agency Leo Burnett, Hong Kong
Executive creative director Connie Lo
Exposure Television, online
