Designed by TBWA\Hong Kong, the campaign is spearheaded by a TVC which has just broken in the US, with Europe and Hong Kong to follow by the end of this month. Shot by renowned French director Didier Kerbat, the spot shows a man and a woman returning to an apartment, where they become amorous. The couple moves from room to room, taking the iPod-compatible wireless speaker with them. As the two lovers settle in, the woman finds another iPod hidden under some cushions. Realising that this is a routine, she takes her iPod and leaves. The spot closes with a stylish shot of the speaker, and the tagline 'Happily unattached' -- a reference to the product's core attribute.
It is the first piece of work for Oregon Scientific's new line of audio-visual equipment, signifying a move from the company's core area of innovative technology gadgets, into a category typically dominated by brands such as Sony, Samsung and the high-end Bang & Olufsen.
"Every product is designed specifically to the way that people live, and the way that people use and experience their music," said James Cheung, ECD, TBWA\Hong Kong.
HK iBall promos launch in US
Hong Kong consumer technologies company Oregon Scientific has rolled out its first global burst of creative work for a new wireless speaker called iBall, the launch product for a new line of high quality audio-visual equipment titled Style-Fi.
