Grey Worldwide's e-marketing division, Beyond Interactive, has been
named the interactive AOR for Pacific Century CyberWorks (PCCW).
PCCW HKT is among the largest Internet companies in Hong Kong. On the
traditional advertising side, it uses JWT and McCann, while Zenith is
the media agency of record.
Beyond Asia-Pacific CEO Viveca Chan, also chairman of Grey China, said
the interactive agency had handled some PCCW projects in the past.
"Some of our strengths are that we have strong backend capabilities: we
know what people have clicked, not just whether they have clicked
something and that we can determine how many people have actually
interacted with a site and where they came from," she told MEDIA.
