Greater China: Reebok taps MEC for China assault
BEIJING: Reebok China has handed MEC its media planning and buying account as it makes a major bid for the mainland's US$500 million sneaker market. MEC has been tasked with handling all channel planning and implementation as Reebok China's AOR. The media agency is expected to develop creative media solutions and innovative media firsts, which go beyond basic media planning and buying.
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