Granada TV is part of ITV Studios Global Entertainment and draws on the resources of the ITV Studios programming portfolio.
The channel will be available on PPCW's Now TV, offering a line-up of contemporary dramas and comedies as well as reality and entertainment shows.
Programmes available to Now TV viewers will include Dancing On Ice, I’m A Celebrity, Get Me Out Of Here!, Ant & Dec’s Saturday Night Takeaway, Piers Morgan’s Life Stories, Four Weddings, Popstar To Operastar and Lewis.
James Ross, regional director for Asia at ITV Studios Global Entertainment, claims that the latest launch cements Granada TV’s reputation as the fastest growing entertainment channel in Asia.
"Hong Kong has always been a priority market for Granada TV and we are especially delighted that Now TV will be the first pay TV platform in the territory to offer our contemporary programming which includes many of the most commercially successful entertainment, reality and drama shows on TV today,” he said.
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