Faaez Samadi
Oct 9, 2018

Furore over horse race advertising on Sydney Opera House

The Everest Cup is set to be promoted on the building’s iconic sails today, amid fury from the Australian public and talks of protests, extra security and sabotage.

An early artistic impression of the Everest Cup branding on the Opera House. The final creative has not been released.

Organisers of Sydney horse race the Everest Cup, continue to face a huge backlash from prominent Australians and the public over the New South Wales government’s decision to allow Racing New South Wales to promote the A$13 million race on the Sydney Opera House.

The incident has dominated news and social media channels over the past few days, after the Opera House management rejected the proposal for being inappropriately commercial, only for the NSW government...

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