FedEx | Delivers to a Changing World | Global

Comprising print and online advertising, the campaign aims to drive the audience to the Experience FedEx website, which offers case studies and success stories alongside regular delivery services.

Raj Subramaniam, senior VP of international marketing at FedEx explained that the campaign talks directly to local communities and offer premium solutions in at an affordable price. When the economy is slowly recovering, FedEx is hoping to stop clients from hesitating and help them reach out and grow. The project has been handled by BBDO New York and Manila and OMD.

The campaign is running in eight major markets, with an emphasis on Asian countries including India, Japan, China and South Korea. It is targeting all business segments from SME workers to C-suite business executives.

The print ads will run in The Wall Street Journal, Newsweek, Time, Financial Times, The Economist and Forbes. CNN, BBC and Reuters.com will be hosting the online ads.

FedEx also recently launched a regional campaign in Asia Pacific.






Credits: 
Project FedEx Delivers to a Changing World
Client FedEx
Creative agencies BBDO New York & Manila
Exposure Print, online