The title, covering the latest seasonal collections from fashion capitals and exclusive crossover editorial coverage with renowned designers, will be published in April and then September. Stage used to be a supplement of Esquire.
Angela Chiu, advertising director at Esquire’s Hong Kong publisher South China Media, said: “Many local magazines and newspapers like Ming Pao Weekly, South China Morning Post and Jessica publish their own fashion ‘bibles’. Esquire thought it good timing to launch Stage, to take advantage of the lower production cost during the recession.”
Angela Chiu, advertising director at Esquire’s Hong Kong publisher South China Media, said: “Many local magazines and newspapers like Ming Pao Weekly, South China Morning Post and Jessica publish their own fashion ‘bibles’. Esquire thought it good timing to launch Stage, to take advantage of the lower production cost during the recession.”
The goal, added Chiu, was to pull in luxury advertisers. “International luxury brands often don’t like to advertise in supplements, however exquisite you make them. They prefer to advertise in the main fashion titles that target young readers with high disposable income,” she added.
Gucci and Ferragamo have signed up to be the advertisers in the debut edition this April.
